BRAND STORY

Hi, I'm Colin. I run the Youtube channel: ColinsWrld

https://www.youtube.com/@ColinsWrld

You can view my Youtube video talking about the brand here: https://youtu.be/rclUHJB7800?si=CjuMVAnbJUtbbMGd

DEADCO is a brand I created because, after being interested in art of all forms for my whole life. I've always been invested in many things, but no matter what I am invested in, I always find something that can be improved about it. Hence the brand slogan "We're All Broken". 

But how does that relate to people? Well it's pretty straight forward. Because just like the things we enjoy and get invested in can be improved, we all have broken parts of ourselves that can be fixed or improved as well. The other thing you will see frequently on pieces of clothing is the phrase "I'm Dead." This can mean really whatever it you want it to. For me personally it's the feeling of being tired, which often leads to a lack of energy, or motivation when it comes certain things in life. Which I'm sure many can relate to. 

Another part of this inspiration for the brand comes from Virgil Abloh and his philosophy of "A creative only needs to change a pre-existing concept by 3% to make it feel new, innovative, and culturally significant, rather than reinventing the wheel entirely."

Which is something that resonates with me personally. Because I always see things that I like, which I would personally add, or do my own thing with. Whether it's from any of my passions like cars, shoes, video games, movies, and or tv shows. I always see something within things from those mediums, that I want to add my own ideas to. Which is why all of the clothing you see here, will have an inspiration from something you may already know or have seen.

Thank you to anyone who read this, and was interested in learning my brand story. And I hope you enjoy the clothing.